Prae Store

An upscale lifestyle store showcasing the best of local and International wellness brands.

The Vibe

When you are seeking a curation of the best of the best in sustainable luxury local and International wellness brands then check out Prae Store. Located inside the Habitat Lifestyle Precinct, explore stunning yoga wear, make-up, ceramics, homewares, skincare, suncare and perfume. Essentially, Prae is a curation of luxurious, coveted essentials within the active, beauty, wellness and lifestyle space. As in the words of founder Bec Conforti whose personal experience with chemical sensitivity inspired her to create the brand: ‘Prae is more than just a brand, it’s a community.’

The Space

The interiors and design of Prae Store make shopping a joy. Impressive local brands you’ll find here that we love include Addition Studio, Loco Love chocolates, We are Posie candles and the Naturopathic Mayde Teas. International brands include Erez Perez, WelleCo and The Beauty Chef. 

What we love

Feel reassured that your Prae purchase is not only good for the planet, but good for you too. Bec is also focused on solidifying Prae as Australia’s go-to online wellness platform (there’s inspiring online content, podcasts, interviews and more). All this, plus you do shop online at Prae – orders are packaged using recyclable and compostable elements.

What’s not to love’s hard to fault Prae Store. Prices are up there so it’s the kind of store you go for a luxury gift.

Prae Store
50/1 Porter Street
Byron Bay, NSW, 2481
0403 824 513